We were tasked with designing this report in such a way as to simplify the otherwise complex data while ensuring maximum impact. The goal was to keep the text to a minimum and let impressive infographics tell the story.
This report summary is the result of the European Round Table of Industrialists (ERT) first look at existing data – macro economic and social survey results – to gain a better understanding of attitudes to work in Europe and around the world. It also examines the interrelationships between economic performance, education, and workforce structure.
The report was produced as both a 44 page printed report on a tactile uncoated paper stock and as a downloadable digital version (from the ERT website).
“This was the most complex data and graphics report I have ever managed and also the easiest thanks to Luke Stephenson. The team listened, understood the boundary conditions, and made creative, on-target proposals that resulted in an eye-catching report that spoke to its target audience.”
Kimberley Lansford – ERT Working Group Co-ordinator.